The authors suggested this was likely to be down to the “binge drinking culture in the United Kingdom”. Of the 88 British participants, 81 per cent said they had posted about drugs or alcohol, 75 per cent about sex, and 48 per cent said they had posted personal information such as their address or telephone number. The paper also found that there were more similarities than differences between the students’ behaviour, suggesting that the “psychological processes affecting risky online behavior might be similar across culture”, raising “the possibility that Internet cultures exact more influence than one’s nationality”. Dr White added: “This difference shows that culture as a whole seems to play a part in what type of content is shared.“But the fact that the behaviours predicting risky online choices are the same for both nationalities suggests there’s a wider social media culture that encourages this type of risk-taking behaviour.”Figures published earlier this year by YouGov showed that one in five employers have turned down a candidate for a job after checking their online activity. Even cautious teenagers over-share on social media and risk damaging their job prospects, a University of Plymouth study has found. Posting drunken photographs and personal rants on Instagram, Facebook and Twitter might be associated with impulsive behaviour – but sensible young people are just as likely to post risky things online as their more impulsive peers. “Self-monitoring” young people who thought hard about the potential impact of their social networking still posted about alcohol and drugs because it was so socially acceptable, the study found. Researcher Dr Claire White said: “It’s counterintuitive really because it would be easy to assume that a high self-monitor would question their actions and adapt accordingly. “But the results show that high self-monitors are just as likely to post risky content as those in the study who are more impulsive, which suggests they think it’s not only OK to be risky – and potentially offensive – but that it’s actually the right thing to do.””Many Facebook users utilize provocative pictures to be noticeable on social networking sites, or to gain positive attention from friends.”Our high self-monitoring participants clearly used social networking sites as platforms to self-present themselves as “cool,” where this behavior was valued and rewarded,” the paper said. The study, which examined online behaviour by 178 British and Italian students, found that British young people were more likely to be explicit about their alcohol and drug use, while Italians were more likely to post “offensive content” and personal details. Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily Front Page newsletter and new audio briefings. Almost half said that drunken photographs would put them off, while 71 per cent said references to drug use would lose a candidate the job.